/* מרים שולמן AI · מהרעיון ועד התוצר */
:root{
  --bg:#F7ECE8;
  --paper:#FFFAF8;
  --lav:#B7A3D6;
  --lav-soft:#E6DDF1;
  --rose:#C38680;
  --rose-deep:#A8665F;
  --ink:#1C1A1F;
  --muted:#5E555B;
  --line:rgba(28,26,31,.12);
  --radius:22px;
  --shadow:0 18px 40px -18px rgba(60,32,40,.35);
  --head:"Rubik","Heebo",system-ui,sans-serif;
  --body:"Heebo","Rubik",system-ui,sans-serif;
  --gutter:16px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:clip}
body{margin:0;background:var(--bg);color:var(--ink);font:400 17px/1.6 var(--body);overflow-x:clip}
img,video{max-width:100%;display:block}
img{-webkit-user-drag:none;user-select:none;-webkit-touch-callout:none}
a{color:inherit}
button{font:inherit;color:inherit}
h1,h2,h3{font-family:var(--head);margin:0;line-height:1.05;letter-spacing:-.01em}
.wrap{width:100%;max-width:1200px;margin:0 auto;padding:0 var(--gutter)}
:focus-visible{outline:3px solid var(--ink);outline-offset:3px;border-radius:8px}
.kicker{font:700 .82rem/1 var(--head);letter-spacing:.06em;color:var(--rose-deep);margin:0 0 12px}

/* ---------- כפתורים ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 24px;border-radius:999px;font:700 1.02rem/1 var(--head);text-decoration:none;border:0;cursor:pointer;transition:transform .2s ease,box-shadow .2s ease,background .2s ease}
.btn:active{transform:scale(.97)}
.btn-ink{background:var(--ink);color:#fff;box-shadow:0 10px 24px -10px rgba(28,26,31,.6)}
.btn-ink:hover{transform:translateY(-2px);box-shadow:0 16px 30px -12px rgba(28,26,31,.6)}
.btn-line{background:transparent;border:2px solid var(--ink);color:var(--ink)}
.btn-line:hover{background:var(--ink);color:#fff}
.btn-light{background:#fff;color:var(--ink)}
.btn-rose{background:var(--rose);color:#fff}
.btn-xl{min-height:64px;padding:0 34px;font-size:1.15rem}
.wa-ico{width:22px;height:22px;fill:currentColor;flex:none}
.btn-text{font:700 1rem var(--head);text-decoration:none;border-bottom:2px solid var(--rose);padding:4px 0}

/* ---------- כותרת עליונה ---------- */
.top{position:sticky;top:0;z-index:40;background:rgba(247,236,232,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid transparent;transition:border-color .3s}
.top.scrolled{border-bottom-color:var(--line)}
.top-in{display:flex;align-items:center;justify-content:space-between;height:64px}
.brand img{height:48px;width:auto}
.menu{display:flex;gap:4px;align-items:center}
.menu a{font:500 .95rem var(--head);text-decoration:none;padding:10px 10px;border-radius:999px}
.menu a:hover{background:rgba(28,26,31,.06)}
.menu .menu-cta{background:var(--ink);color:#fff;padding:10px 16px}
.menu .menu-cta:hover{background:#000}

/* ---------- פתיחה ---------- */
.hero{padding:28px 0 8px;overflow:hidden}
.hero-in{display:grid;gap:8px}
.eyebrow{display:inline-block;margin:0 0 14px;padding:7px 14px;border-radius:999px;background:var(--lav-soft);font:500 .88rem var(--head)}
.hero h1{font-weight:900;font-size:clamp(3.3rem,15.5vw,7.4rem);line-height:.95;letter-spacing:-.025em}
.mark{position:relative;display:inline-block;color:var(--ink)}
.mark svg{position:absolute;right:-2%;bottom:-.08em;width:104%;height:.26em;overflow:visible}
.mark path{fill:none;stroke:var(--rose);stroke-width:7;stroke-linecap:round;stroke-dasharray:420;stroke-dashoffset:420;animation:draw 1.1s .5s cubic-bezier(.6,.1,.2,1) forwards}
@keyframes draw{to{stroke-dashoffset:0}}
.lead{font-size:1.12rem;max-width:34ch;margin:22px 0 26px;color:#38323A}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px}
.facts{list-style:none;padding:0;margin:28px 0 0;display:flex;gap:10px;flex-wrap:wrap}
.facts li{font-size:.9rem;color:var(--muted);padding:8px 14px;border:1px solid var(--line);border-radius:999px;background:rgba(255,255,255,.4)}
.facts b{font-family:var(--head);color:var(--ink);font-weight:800}

/* ---------- הטבעת ---------- */
.ring-zone{position:relative;margin:0 calc(var(--gutter)*-1)}
.ring-stage{position:relative;overflow:hidden;height:320px;perspective:1000px;perspective-origin:50% 35%;touch-action:pan-y;cursor:grab;user-select:none;-webkit-user-select:none;
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 12%,#000 88%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 12%,#000 88%,transparent 100%)}
.ring-stage.dragging{cursor:grabbing}
.ring{position:absolute;left:50%;top:44px;width:0;height:0;transform-style:preserve-3d}
.ring-item{position:absolute;left:calc(var(--w)/-2);top:0;width:var(--w);aspect-ratio:3/4;border-radius:18px;overflow:hidden;background:#fff;border:4px solid #fff;
  box-shadow:0 20px 34px -16px rgba(60,32,40,.45);padding:0;cursor:pointer;-webkit-tap-highlight-color:transparent}
.ring-item img{width:100%;height:100%;object-fit:cover;pointer-events:none}
.ring-item .ri-tag{position:absolute;bottom:8px;right:8px;left:8px;background:rgba(255,250,248,.92);border-radius:10px;padding:5px 8px;font:700 .72rem/1.2 var(--head);text-align:right;
  white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.ring-floor{position:absolute;left:50%;bottom:26px;width:80%;height:40px;transform:translateX(-50%);border-radius:50%;background:radial-gradient(closest-side,rgba(120,70,80,.22),transparent);pointer-events:none}
.ring-hint{text-align:center;font:500 .85rem var(--head);color:var(--muted);margin:-6px 0 0}
.hand{display:inline-block;animation:nudge 2.4s ease-in-out infinite}
@keyframes nudge{0%,100%{transform:translateX(0)}50%{transform:translateX(-6px)}}

/* ---------- מקטעים ---------- */
.section{padding:72px 0}
.head{margin-bottom:28px}
.head h2,.how-head h2,.cta h2{font-weight:900;font-size:clamp(2.3rem,9vw,4.2rem)}
.head-split{display:grid;gap:12px}
.head-note{margin:0;color:var(--muted);max-width:36ch}
.head-note b{color:var(--ink)}

/* ---------- חדש בסטודיו ---------- */
.fresh-grid{display:grid;gap:16px}
.fresh{padding-top:56px}
.f-card{position:relative;display:grid;grid-template-columns:42% 1fr;gap:16px;align-items:center;background:var(--paper);border-radius:var(--radius);padding:12px;box-shadow:var(--shadow);text-decoration:none;cursor:pointer;border:0;text-align:right;width:100%;transition:transform .35s ease}
.f-card:hover{transform:translateY(-4px)}
.f-media{position:relative;border-radius:16px;overflow:hidden;aspect-ratio:4/5;background:var(--lav-soft)}
.f-media img{width:100%;height:100%;object-fit:cover}
.f-body{padding:4px 2px 4px 6px}
.f-body .tag{font:700 .78rem var(--head);color:var(--rose-deep)}
.f-body h3{font-size:1.25rem;margin:6px 0 8px;line-height:1.15}
.f-body p{margin:0 0 12px;font-size:.95rem;color:var(--muted);line-height:1.5}
.f-body .go{font:700 .92rem var(--head);border-bottom:2px solid var(--ink)}
.new-badge{position:absolute;top:10px;right:10px;z-index:2;background:var(--ink);color:#fff;font:700 .72rem var(--head);padding:6px 10px;border-radius:999px}
.f-card:first-child{grid-template-columns:1fr;padding:12px 12px 20px}
.f-card:first-child .f-media{aspect-ratio:4/3.4}
.f-card:first-child h3{font-size:1.6rem}

/* ---------- סינון ---------- */
.chips{display:flex;gap:8px;overflow-x:auto;padding:4px 2px 14px;margin:0 calc(var(--gutter)*-1) 6px;padding-inline:var(--gutter);scrollbar-width:none;position:sticky;top:64px;z-index:20;background:linear-gradient(var(--bg) 80%,rgba(247,236,232,0))}
.chips::-webkit-scrollbar{display:none}
.chip{flex:none;min-height:46px;padding:0 18px;border-radius:999px;border:1.5px solid var(--ink);background:transparent;font:700 .95rem var(--head);cursor:pointer;transition:background .2s,color .2s}
.chip small{font-weight:500;opacity:.6;margin-inline-start:4px}
.chip[aria-selected=true]{background:var(--ink);color:#fff}

/* ---------- כרטיסים מרחפים ---------- */
.grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 12px;padding-top:10px}
.card{position:relative;perspective:1000px;animation:float 7s ease-in-out infinite alternate;animation-delay:var(--d,0s)}
@keyframes float{from{transform:translateY(0)}to{transform:translateY(-7px)}}
.card-tilt{transform-style:preserve-3d;transition:transform .25s ease-out;will-change:transform}
.card-inner{position:relative;transform-style:preserve-3d;transition:transform .75s cubic-bezier(.4,.2,.15,1);cursor:pointer;border-radius:var(--radius)}
.card.flipped .card-inner{transform:rotateY(180deg)}
.face{border-radius:var(--radius);overflow:hidden;-webkit-backface-visibility:hidden;backface-visibility:hidden;background:var(--paper);box-shadow:var(--shadow)}
.front{position:relative}
.back{position:absolute;inset:0;transform:rotateY(180deg);background:var(--lav);display:flex;flex-direction:column;padding:16px 14px 14px}
.thumb{position:relative;aspect-ratio:4/5;background:var(--lav-soft);overflow:hidden}
.thumb img{width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.card:hover .thumb img{transform:scale(1.03)}
.meta{padding:10px 12px 14px}
.meta .tag{font:700 .72rem/1.3 var(--head);color:var(--rose-deep);display:block;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.meta h3{font-size:1rem;line-height:1.25;margin-top:4px;font-weight:700}
.badge{position:absolute;top:10px;right:10px;background:rgba(28,26,31,.86);color:#fff;font:700 .72rem var(--head);padding:6px 10px;border-radius:999px;display:flex;gap:5px;align-items:center}
.badge svg{width:10px;height:10px;fill:#fff}
.flip-hint{position:absolute;bottom:10px;left:10px;background:rgba(255,250,248,.94);font:700 .72rem var(--head);padding:6px 10px;border-radius:999px;display:flex;gap:5px;align-items:center}
.flip-hint svg{width:13px;height:13px;stroke:var(--ink);fill:none;stroke-width:2.2}
/* סדרה: ערימת כרטיסים */
.card.is-series .front{overflow:visible;background:transparent;box-shadow:none}
.card.is-series .front-in{position:relative;z-index:2;border-radius:var(--radius);overflow:hidden;background:var(--paper);box-shadow:var(--shadow)}
.card.is-series .front::before,.card.is-series .front::after{content:"";position:absolute;inset:0;border-radius:var(--radius);background:#fff;box-shadow:var(--shadow)}
.card.is-series .front::before{transform:rotate(-4deg) translate(-6px,4px);background:var(--lav-soft)}
.card.is-series .front::after{transform:rotate(3deg) translate(5px,2px);background:#F0D9D3}
.back .k{font:800 .78rem var(--head);letter-spacing:.05em;margin:0 0 8px;display:flex;align-items:center;gap:6px}
.back .k::before{content:"";width:18px;height:2px;background:var(--ink)}
.back .idea{font:500 1rem/1.4 var(--head);margin:0;flex:1;overflow:auto}
.back .bk-actions{display:grid;gap:8px;margin-top:12px}
.back .btn{min-height:44px;font-size:.88rem;padding:0 12px;width:100%}
.more-wrap{text-align:center;margin-top:36px}

/* ---------- איך עובדים ---------- */
.how{background:var(--paper);border-radius:36px 36px 0 0}
.how-in{display:grid;gap:34px}
.how-sub{font:800 clamp(1.5rem,6vw,2.2rem)/1.1 var(--head);color:var(--rose-deep);margin:10px 0 0}
.steps{list-style:none;padding:0;margin:0;display:grid;gap:0;counter-reset:s}
.steps li{display:grid;grid-template-columns:76px 1fr;gap:14px;padding:22px 0;border-top:1px solid var(--line)}
.steps li:last-child{border-bottom:1px solid var(--line)}
.steps .num{font:900 3.2rem/0.9 var(--head);color:transparent;-webkit-text-stroke:2px var(--lav);letter-spacing:-.04em}
.steps h3{font-size:1.25rem;margin:2px 0 6px;line-height:1.2}
.steps p{margin:0;color:var(--muted)}
.steps li:nth-child(4) .num{-webkit-text-stroke-color:var(--rose)}

/* ---------- קריאה לפעולה ---------- */
.cta{background:var(--paper);padding-top:8px}
.cta-box{position:relative;overflow:hidden;background:var(--lav);border-radius:36px;padding:48px 22px 40px;text-align:center}
.cta-box .kicker{color:var(--ink);opacity:.75}
.cta h2{margin:0 0 28px;position:relative}
.cta-petals{position:absolute;width:260px;left:-60px;top:-50px;mix-blend-mode:multiply;opacity:.55;transform:rotate(-18deg);pointer-events:none}
.cta-phone{margin:18px 0 0;font:500 1rem var(--head)}
.cta-phone a{font-weight:800;text-decoration:none;border-bottom:2px solid var(--ink)}

/* ---------- תחתית ---------- */
.foot{background:var(--paper);padding:30px 0 110px}
.foot-in{display:flex;flex-direction:column;align-items:center;gap:10px;text-align:center}
.foot-logo{width:150px;height:auto;mix-blend-mode:multiply}
.foot-phone{font:800 1.3rem var(--head);text-decoration:none}
.copy{margin:0;color:var(--muted);font-size:.9rem}

/* ---------- וואטסאפ צף ---------- */
.wa-float{position:fixed;left:16px;bottom:calc(16px + env(safe-area-inset-bottom));z-index:60;display:flex;align-items:center;gap:8px;background:var(--ink);color:#fff;text-decoration:none;
  min-height:58px;padding:0 20px 0 18px;border-radius:999px;font:700 1rem var(--head);box-shadow:0 14px 30px -10px rgba(28,26,31,.6);transition:transform .2s}
.wa-float svg{width:26px;height:26px;fill:#fff}
.wa-float:hover{transform:translateY(-3px)}
.wa-float::after{content:"";position:absolute;inset:0;border-radius:inherit;border:2px solid var(--ink);animation:pulse 2.8s ease-out infinite;pointer-events:none}
@keyframes pulse{0%{transform:scale(1);opacity:.6}70%,100%{transform:scale(1.25);opacity:0}}

/* ---------- חלון צפייה ---------- */
.lb{width:100%;max-width:100%;height:100%;max-height:100%;margin:0;padding:0;border:0;background:rgba(20,18,22,.96);color:#fff}
.lb::backdrop{background:rgba(20,18,22,.7)}
.lb[open]{animation:lbIn .3s ease}
@keyframes lbIn{from{opacity:0}to{opacity:1}}
.lb-in{display:flex;flex-direction:column;height:100%;max-width:1100px;margin:0 auto;padding:12px var(--gutter) calc(14px + env(safe-area-inset-bottom))}
.lb-top{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;padding:4px 0 10px}
.lb-tag{margin:0 0 4px;font:700 .78rem var(--head);color:#E7B9B3}
.lb-top h2{font-size:1.3rem;line-height:1.2}
.lb-close{flex:none;width:48px;height:48px;border-radius:50%;border:0;background:rgba(255,255,255,.12);cursor:pointer;display:grid;place-items:center}
.lb-close svg{width:22px;height:22px;stroke:#fff;stroke-width:2.4;fill:none}
.lb-stage{flex:1;min-height:0;position:relative;display:flex}
.lb-track{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;width:100%;scrollbar-width:none;overscroll-behavior-x:contain}
.lb-track::-webkit-scrollbar{display:none}
.lb-slide{flex:0 0 100%;scroll-snap-align:center;display:grid;place-items:center;padding:4px}
.lb-slide img{max-width:100%;max-height:100%;object-fit:contain;border-radius:10px}
.lb-stage video{width:100%;height:100%;object-fit:contain;background:#000;border-radius:12px}
.lb-nav{display:flex;align-items:center;justify-content:center;gap:18px;padding:8px 0 2px;font:500 .9rem var(--head)}
.lb-nav button{width:46px;height:46px;border-radius:50%;border:0;background:rgba(255,255,255,.12);color:#fff;font-size:1.2rem;cursor:pointer}
.lb-nav button:disabled{opacity:.3;cursor:default}
.lb-info{padding-top:10px}
.lb-idea{margin:0 0 12px;font-size:.98rem;color:#E9E3EA;line-height:1.5}
.lb-idea b{color:#fff;font-family:var(--head)}
.lb-actions{display:flex;gap:10px;flex-wrap:wrap}
.lb-actions .btn{flex:1 1 180px;min-height:50px}

/* כניסה רכה בגלילה */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .8s ease,transform .8s ease}
.reveal.in{opacity:1;transform:none}

/* ---------- מסכים גדולים ---------- */
@media (min-width:700px){
  :root{--gutter:28px}
  .grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:34px 22px}
  .meta h3{font-size:1.1rem}
  .fresh-grid{grid-template-columns:1.3fr 1fr;grid-template-rows:auto auto}
  .f-card:first-child{grid-row:span 2}
  .ring-stage{height:380px}
  .head-split{grid-template-columns:1fr auto;align-items:end}
  .cta-box{padding:72px 40px 60px}
  .wa-float{left:24px;bottom:24px}
}
@media (min-width:1000px){
  .top-in{height:76px}
  .brand img{height:60px}
  .chips{top:76px}
  .menu a{padding:10px 16px;font-size:1rem}
  .hero{padding:40px 0 20px}
  .hero-in{grid-template-columns:1fr 1.05fr;align-items:center;gap:20px}
  .ring-zone{margin:0}
  .ring-stage{height:450px}
  .ring{top:60px}
  .grid{grid-template-columns:repeat(4,minmax(0,1fr))}
  .how-in{grid-template-columns:.9fr 1.1fr;gap:60px;align-items:start}
  .how-head{position:sticky;top:120px}
  .steps .num{font-size:4.2rem}
  .steps li{grid-template-columns:110px 1fr;padding:30px 0}
  .lb-in{padding-top:24px}
  .lb-top h2{font-size:1.7rem}
}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition-duration:.01ms!important}
  .mark path{stroke-dashoffset:0}
  .reveal{opacity:1;transform:none}
}